Sara Investment Real Estate

Non-Profit Donations for UW Football Tailgate

Buckinghams Tailgate 01FOR IMMEDIATE RELEASE 

Non-Profit Donations for UW Football Tailgate
Fundraisers Continue to Grow

MADISON, Wis. (September 16, 2013)—ROUGH Sportswear and Buckingham’s Bar & Grill alliance to raise money for area non-profits has proven to be a successful combination as individuals and companies step up to donate to seven great causes.  “Even before our first tailgate party, both Sara Investments and Neider & Boucher law firm heard about what we were doing and contacted us to say they want to help too, “ reports ROUGH CEO Trent Jackson, a former Badger basketball standout. “Not only that, Badger fans have really stepped up to the plate. At the second tailgate, they increased their cash donations by 25%.”

Through corporate and individual donations at the tailgates, ROUGH Foundation, the non-profit arm of the apparel company, has donated $1,000 each to the Boys & Girls Club of Dane County and National Multiple Sclerosis Society Wisconsin Chapter. The next non-profit being represented at the September 21 Badger football game tailgate is the local chapter of the American Parkinson Disease Association. A total of seven non-profits will benefit from each UW home football game tailgate.

All tailgate fundraisers take place at Buckingham’s Madison Bar and Grill, 802 Regent St., Madison, WI. To date, tailgaters have enjoyed performances by the BGC’s Black Star Drum Line, entertainment from WJJO Radio, and an appearance from former UW football standout Al Toon. Other non-profit organizations benefitting from future tailgates include Alzheimer’s Alliance, Dane County Humane Society, Ann’s Hope Foundation, and Porchlight homeless solutions. Buckingham’s 2013 tailgate fundraisers are made possible by support from WJJO Radio and Frank Beer Distributors.

About ROUGH: Madison-based ROUGH Sportswear is a sports apparel company launched in December, 2011.  For every ROUGH Sportswear purchase, 10% of sales are given to non-profit organizations through the ROUGH Foundation, which as given $11,000 to area non-profits to date. Learn more at